The Gold Coast Titans have set off-field records in what has been a hugely successful season for the club.
On-field as the Titans returned to the NRL finals, off-field the Titans Legion grew to record levels.
2021 saw the club boast the most Members in it’s short history, eclipsing the large numbers of Members that had signed up in the initial seasons for the club over 15 years ago. The off-field support from passionate Members, joined with Titans fans made the atmosphere at Cbus Super Stadium electric. Ticket sales also increased through 2021, with the Titans seeing a 42% increase in sales on previous seasons.
While stadium numbers rose, so too did the at-home viewership.
There was 80% year-on-year growth in the Titans’ cumulative audience, which was the fastest growth rate of any club in the NRL Premiership. This was the second fastest growth rate of any club from any football code, behind only the AFL Premiership winning Melbourne Demons.
The Titans had the highest cumulative audience since the 2017 season.
With homegrown Origin stars like Moeaki Fotuaika and AJ Brimson who have developed through the Junior Titans System and headline acts in David Fifita and Tino Fa’asuamaleaui, the Titans were rewarded with an increase in free-to-air games in 2021.
The growth was also felt across the Titans digital channels.
On Instagram alone, the Titans growth over the past 12 months only sits behind the last two NRL Premiers in Melbourne and Penrith. The Titans have seen a huge growth rate (30.92%) on this platform alone over the past year.
It’s a similar story on total growth across social media, with the Titans overall growth of 10.94% (across Instagram, Facebook and Twitter) again sitting behind only Penrith and Melbourne respectively.
Commercially the Gold Coast Titans continue to grow into financial Titans, with the club bringing on board a number of new partners over the past 12-months.
MyPayNow, Evolve Legal, Bosh Bins, Corpsure, Griffith University, Lauxes Grates and Coral Homes all joined the Club over the past season.
The Titans have established a strong portfolio of local brands who, like the Titans, are building a national presence from their home on the Gold Coast.
In an historic moment for the club, 2021 has also seen the Titans join the NRLW competition which means there is now an elite pathway for female rugby league players on the Coast.
Marsden State High School joined Keebra Park State High and Palm Beach Currumbin State High in signing a MOU with the Titans, ensuring the NRL Club and the regions elite sporting schools work together to ensure that talented local juniors have a pathway to the NRL or NRLW competitions.
Jayden Campbell became a second generation Titan in 2021, with his NRL debuting ensuring that he joined his father Preston in the Gold Coast history books.
The Junior Titans System is ensuring that future stars like Campbell, Brimson or Fotuaika will emerge and in 2021 the Titans had three players (Tom Weaver, Ryan Foran and Jack Cullen) named in the Australian Schoolboys side.
The Titans Schools League saw phenomenal growth, with a record number of teams taking part in 2021. That included over 100 teams from 25 schools competing for this year’s trophies.
Our Leagueability programs (physical and intellectual disability rugby league) continue to grow, as we ensure that rugby league is truly a game for everyone on the Coast.
We’re here to make our communities proud, to inspire them with energy and unite them through success.
We’re determined to bring premierships to the Coast.
We’re building for success.
