After a gritty performance against the Warriors, both interim coach Jim Lenihan and assistant Brett White spoke about the Titans moving to change how the club is perceived.
They called it a shift in DNA.
“We want to shift perceptions of other people about our club into a club that’s a strong club and not being apologetic for it," Lenihan said.
"We're working really hard to try and change the DNA of how we play and an important part of that is we back-up our performances," White said.
"I really want to see more gritty, resilient and physically tougher performances."
As a senior player, Isaac Liu is one of the other voices leading the charge when it comes to shifting perception.
"We are looking to be a power team, but more of a defensive team," Liu said.
"Those type of teams win competitions and that is what we are really working hard on."
After playing the majority of the match against the Warriors with 12-men after Moeaki Fotuaika was sent off, Liu says the performance helped solidify the work the Titans are doing on the training paddock.
"It showed a bit of our identity and where we are heading," he said.
The 246-game veteran knows what it takes to build a winning DNA, having been part of premiership winning sides at the Sydney Roosters.
He says the Titans are continuing to evolve and improve and he's comfortable with how things are developing.
"It's just the balance in my opinion, we've got the players and we've got the skills and the effort but it just balancing that all together," he said.
"You can see the moments in the group, especially that Warriors game ... the boys were working so hard.
"It was just working hard, doing your job, knowing your role and once you've got all of that together it was just going hard and not looking back."
Gold Coast welcome back two big middles for the round 24 trip to Shark Park, with captain Tino Fa'asuamaleaui returning from suspension and Jaimin Jolliffe returning from injury for the clash against Cronulla.
"Tino has been itching all week," Liu said.
"He is really keen to go and it'll be good to have him out there.
"Jolliffe .. he adds that solidness in there with us and his defensive efforts, that's what I like about Jimmy and it is good to have him back."
