The Gold Coast Titans are thrilled to announce a unique collaboration with global music sensation Cody Simpson, who will provide the soundtrack for the club’s 2025 season.
This collaboration with the Gold Coast-born and bred musician marks the launch of the Titans’ new season marketing campaign, featuring Cody’s inspiring track Fly as the anthem for the year.
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Titans x Cody Simpson - Fly
In a groundbreaking fusion of sport and music, Cody and the Titans have teamed up to create a dynamic film clip for Fly, celebrating the club’s unwavering spirit, resilience, and connection to the Gold Coast community.
The visually stunning video captures the passion of Titans players, fans, and the broader Gold Coast landscape, embodying the essence of the team’s journey towards success.
Titans CEO Steve Mitchell said the club is excited to see the project come to life.
"We’re really excited to have Cody supplying the soundtrack for our 2025 season," he said.
"The way the video merges our NRL and NRLW sides as well as capturing our home here on the Gold Coast is a fantastic showcase of our club.
"Cody has a massive following and we know that through this collaboration that the Titans brand will be exposed to a whole wave of potential new fans."
Titans executive general manager of business operations Scott Rollinson said Cody’s song is a perfect fit for what the club was trying to achieve.
"Cody is an incredible talent and most importantly he is a Gold Coast local who has taken that talent to some of the biggest stages around the world both as an athlete and an artist," he said.
"He’s been a big supporter of the project ever since we first pitched the collaboration to him, and we’re thrilled in how it has come together.
"He understood our vision for this project and as an athlete himself, I think the project really resonated with him."
Simpson is pleased the song now has now visually come to life.
“I wrote this song about my life and mindset as an athlete, so to have the visuals of this song attached to the athletes that represent my home city of the Gold Coast is fitting,” he said.
“Working on this campaign and bringing Fly to life with the team has been an incredible experience.
“The Titans game day experience is one of the best in the country and I can’t wait to see the video play on the big screen in the stadium on game day this season.”
The Fly campaign will be the centrepiece of the Titans in 2025; featuring across social media, TV and stadium activations. Fans can expect an immersive experience that blends music, sport, and community spirit like never before.
